Benchmarks Guide

Overview

The Benchmarks dashboard allows you to track and analyze your brand's visibility trends side-by-side with your competitors. It uses real historical scanning data to measure how your Share of Voice evolves over time across major AI answer engines.

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Your AEO & GEO Scores Chart

This chart displays the daily and hourly progression of your primary metrics:

• AEO Score (represented by the purple line) — Tracks the percentage of search prompts where your brand was mentioned or recommended.
• GEO Score (represented by the orange line) — Tracks how frequently your content is featured in generative search overviews (such as Google AI Overviews).

By plotting both scores on the same timeline, you can see how specific optimization adjustments or new content updates impact your visibility.

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You vs. Competitors (Cumulative Share of Voice)

This line graph tracks your Cumulative Share of Voice (the percentage of total mentions your brand secures relative to competitors) for all the queries you are tracking:

• It compiles all collected responses (e.g., 358 AI responses) to show the overall distribution of brand coverage in AI search.
• It helps you identify whether your brand's presence is growing, holding steady, or declining in comparison to other industry players.

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Where Things Stand Right Now (Share of Voice Standings)

The table at the bottom of the dashboard lists your exact rankings by total mentions and percentage Share of Voice (SOV) out of all scanned responses:

Example Standings:

1. Checkr — 235/358 mentions (66% Share of Voice)
2. Onfido — 114/358 mentions (32% Share of Voice)
3. HireRight — 71/358 mentions (20% Share of Voice)
4. GoodHire — 68/358 mentions (19% Share of Voice)
5. Your Website — 65/358 mentions (18% Share of Voice)
6. IDnow — 27/358 mentions (8% Share of Voice)
7. VeriFast — 10/358 mentions (3% Share of Voice)

Use these benchmarks to track how close your brand is to top competitors and set target visibility goals for your optimization campaigns.