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August 31, 2026

Shopify: catalog-aware questions and per-product FAQ schema

What the Shopify integration does

Two things, in both directions:

  • Reads your catalog (product types and collections) so AEOTrack can suggest tracked questions about the categories you actually sell — "best waterproof hiking boots for wide feet", not a generic list you have to invent.
  • Publishes FAQ schema into your store as a metafield — storewide, or onto the individual product the FAQ is about. Assistants answer product-level questions, so a FAQ on the right product page earns more than the same block repeated everywhere.

Connecting

  1. In your Shopify admin, open Settings → Apps and sales channels → Develop apps and create an app (enable custom app development if asked).
  2. Under Configuration → Admin API integration, grant read_products, read_metafields, and write_metafields, then install the app. Without read_products, FAQ publishing still works, but per-product FAQs and catalog-based question suggestions don't.
  3. Copy the Admin API access token (starts with shpat_) — Shopify shows it only once.
  4. In AEOTrack, open Settings → Integrations → Shopify, enter your store handle and the token, and click Connect.

Publishing a FAQ

Generate a FAQ in Improve → FAQ schema, then on the Shopify card choose where it lands — the whole store or one product — and click Publish FAQ schema. Paste the one-line Liquid snippet we give you into your theme once; future publishes update automatically.

AEOTrack is not a Shopify App Store app: you connect with a token you create in your own admin and can revoke at any time. It writes exactly one metafield namespace and never touches products, prices, inventory, themes, or orders.