September 23, 2026
A Complete Guide to the AEOTrack Benchmarks Page: Track AEO & GEO Trends and Share of Voice Over Time
Introduction
Optimizing your website for AI search engines requires watching how your performance moves over time, not just looking at a single day's snapshot. Are your content updates earning more AI quotes? Is your presence in generative search overviews expanding or shrinking? And how does your real share of voice split against competitors when all collected AI answers are tallied up?
The AEOTrack Benchmarks page (found under Competitors → Benchmarks in the sidebar) provides the answers. It displays your historical AEO and GEO score trends alongside a clear share-of-voice breakdown based on real, collected AI responses — with no fabricated curves or artificial estimates.
This guide walks through every card, chart, and metric on the Benchmarks page, using a fictional example company — Acme Analytics — competing against fictional rivals such as Profound, Peec AI, and AthenaHQ.
What Is the AEOTrack Benchmarks Page?
The Benchmarks page is your long-term performance and comparative tracking hub inside AEOTrack. Where the Share of Voice page focuses on head-to-head competitor matchups and prompt breakdowns, Benchmarks focuses on overall historical trajectories and real percentage splits.
It helps you answer core questions like:
- How are my AEO (Answer Engine) and GEO (Generative Overview) scores moving over time?
- Are recent content or technical changes actually driving measurable score improvements?
- What percentage of total collected AI responses name my brand versus competitors right now?
- How many total AI answers have been analyzed to compute my share of voice?
Your AEO & GEO Scores
At the top of the Benchmarks page, two primary score cards highlight your current standing and recent movement across two distinct AI visibility dimensions.
Answer Engine Visibility (AEO Score)
What it means: A composite score (out of 100) reflecting how often AI chat assistants (like ChatGPT, Claude, Gemini, Grok, and Perplexity) quote or cite your content when answering user prompts in your space.
Example: Acme Analytics shows an AEO score of 12/100, down 5.5 points since the last check.
Why it matters: This tells you whether conversational AI models actively consider your brand a trusted reference when generating direct answers for prospective buyers.
AI Overview Presence (GEO Score)
What it means: A score (out of 100) measuring how frequently your content is featured when AI systems compile broader generative overviews and summary cards inside search engine results.
Example: Acme Analytics shows a GEO score of 15/100, down 12.4 points since the last check.
Why it matters: GEO measures visibility in broad, thematic search overviews, which often reach large search audiences who may not be using dedicated chat interfaces.
Score Trend Chart
Directly below the score cards, AEOTrack displays a Score trend chart plotting your historical AEO and GEO scores day by day.
What the chart shows
- X-axis: Check-in dates across your tracking history (e.g., 17/08/2026, 28/08/2026, 31/08/2026).
- Y-axis: Score scale from 0 to 100.
- Blue line (AEO score): Your Answer Engine Visibility score recorded at the end of each check day.
- Orange line (GEO score): Your AI Overview Presence score recorded at the end of each check day.
Example (fictional): Acme Analytics' chart shows the blue AEO line holding near 12–17 while the orange GEO line sits around 15–28 across a two-week span.
How to interpret it
- Real history, never a fabricated curve: Every data point on the chart represents the actual score calculated on days you ran checks — there are no smoothed or estimated placeholder values.
- Parallel vs. divergent movement: If your AEO and GEO scores move together, changes in your content or site structure are affecting both chat engines and search overviews. If one score rises while the other falls, AI chat assistants and search summaries are reacting to your site differently.
The AEOTrack Benchmarks top section, showing AEO and GEO scores with historical trend lines.
You vs. Competitors: Share of Voice, Right Now
The lower section of the Benchmarks page, titled "You vs. competitors," presents a clear, data-backed summary of brand mention distribution across your entire tracked category.
What it measures
This section calculates the exact percentage split of brand mentions across all AI responses collected so far for your account.
Key elements:
- Donut Chart: A visual breakdown showing your brand's percentage share of voice (e.g., 12% for Acme Analytics, representing 29 out of 198 total checks/responses).
- Total Responses Analyzed: A transparent note displaying the total sample size (e.g., "Based on 198 AI responses collected so far — how often each name comes up, split out of 100%").
- Ranked Competitor Table: A clean list of all tracked brands, ordered by their share of voice percentage and raw mention counts:
| Brand | Share of Voice | Mention Count |
|---|---|---|
| Profound | 48% | 118 / 198 |
| Peec AI | 24% | 59 / 198 |
| Acme Analytics (You) | 12% | 29 / 198 |
| AthenaHQ | 8% | 20 / 198 |
How to interpret it
In this fictional example, category leader Profound holds nearly half of all brand mentions (48%), while Acme Analytics holds third place with 12%. Knowing the exact response count (29/198) gives you an empirical baseline to measure future growth against.
The AEOTrack Benchmarks competitor section, showing current share-of-voice donut chart and ranked competitor list.
How to Read the Benchmarks Page: Step-by-Step
- Review your current AEO and GEO scores — check the top cards for your baseline numbers and recent point changes.
- Examine the Score Trend chart — determine whether your visibility is trending upward, holding steady, or declining over multi-day check windows.
- Compare AEO vs. GEO movement — note whether conversational AI assistants (AEO) or search overviews (GEO) offer your strongest presence.
- Check the total response count — confirm the number of analyzed AI answers backing your share-of-voice data.
- Analyze the Share of Voice leaderboard — compare your share percentage and mention count directly against leading competitors.
- Set measurable growth targets — aim to increase your mention count and share of voice percentage on your next scheduled check.
Frequently Asked Questions
What's the difference between AEO score and GEO score on the Benchmarks page?
Both are measured on the same AI engines. The AEO score is built from your tracked questions (specific things a buyer asks); the GEO score is built from your tracked topics (broader subjects the engines write an overview of). A brand can be strong on one and weak on the other.
Why does the score trend chart only show points on specific dates?
AEOTrack records scores only on days when checks are executed, ensuring your trend line reflects real empirical history rather than interpolated guesses.
How is "Share of voice, right now" calculated?
It calculates the percentage of total brand mentions earned by each tracked brand out of all AI responses collected across your account.
What does the fraction next to each competitor mean (e.g., 29/198)?
The numerator is the number of AI responses that mentioned that brand; the denominator is the total number of AI responses analyzed across all checks.
Conclusion
The Benchmarks page gives you the long-term context needed to evaluate your AI visibility strategy. By tracking real AEO and GEO score trends alongside an exact share-of-voice breakdown, you can see whether your optimization efforts are translating into measurable, lasting gains against competitors.