AEOTrack

How can AEOTrack help you?

October 27, 2026

AEOTrack Explained in Minutes: Core Concepts

Core Concepts of AI Search

To successfully optimize your website for AI search engines, it is critical to understand the primary concepts and metrics used on the platform:

1. AEO and GEO: the Questions score and the Topics score

This is the one place these terms are defined; the rest of the help centre uses the plain names.

  • AEO (Answer Engine Optimization) is getting your brand named when someone asks an AI assistant (ChatGPT, Gemini, Claude, Perplexity, Grok) a specific question, such as "best coffee subscription for home brewing". AEOTrack measures it over the questions you track, as your Questions score.
  • GEO (Generative Engine Optimization) is getting your brand included when the same engines write a broader overview of a subject, such as "brewing coffee at home", rather than answer one question. AEOTrack measures it over the topics you track, as your Topics score. Google's AI Overviews are not measured.

Both scores are built the same way, from the answers the engines actually gave. Some older screens and exports still say "AEO score" and "GEO score"; they are the same two numbers. In both cases the engines name the brands that are mentioned on the sites they read, so the main lever is the same: get onto those sites.

2. Key Platform Metrics

AEOTrack aggregates raw AI responses into three high-level visibility indicators:

  • Visibility Score (Questions score) — A 0 to 100 composite built from what the engines answered to your tracked questions: a named answer scores 25 plus up to 75 for how prominently you are named, whether your own site is cited and the tone; an answer that does not name you but lists your own site as a source scores 22.5, the citation part alone; any other answer scores 0. Questions no engine answers with any business are advice-only and left out, and questions that contain your brand are scored on their own beside it. See How the score works.
  • Topics score — The same composite over your tracked topics: how often and how prominently the engines include you when they write an overview of a subject (shown next to the Questions score in your historical benchmarks).
  • Share of Voice (SOV) — A percentage representing how many times your brand is mentioned relative to all mentions of your competitors.

3. Understanding the Visibility Dashboard

When you open AEOTrack, the main Visibility Dashboard acts as your central command center:

  • AI visibility headline: your score across every question and engine you track. The line under it says what the number is built from: the score with its ± band, how many answers and engines it covers, the date it is as of, and how many advice-only questions were left out. A How this score works panel next to it gives the short version of How the score works.
  • Engine Breakdown — Splits your score out by individual AI engine (ChatGPT, Gemini, Claude, Perplexity and Grok, the same five on every plan) so you know where you're strong and where you need improvement. One live answer per engine per question, every check. An engine whose newest answer failed counts its last good answer instead, and a failed answer is never counted as a 0.
  • Trend Over Time — A time-series chart showing how your visibility score moves, allowing you to correlate changes with site updates, competitor activity, or model version updates.
  • Top Questions — Highlights the specific questions driving the most mentions of your brand, as well as high-value questions where your brand is currently absent.
  • Competitor Comparison — Displays side-by-side visibility percentages for your added competitors, so you know exactly who is winning the digital share of voice.