Zapier Integration Guide

Overview

Automate custom workflows (such as emailing your team, updating Trello cards, or logging drops to a spreadsheet) whenever your website experiences an AEO/GEO score drop.

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Step-by-Step Setup Guide

Follow these steps to connect to Zapier:

1. Create a Zap — In your Zapier dashboard, click Create Zap.
2. Set the Trigger — Search for and choose the app "Webhooks by Zapier" as your trigger.
3. Choose Catch Hook Event — Pick the event "Catch Hook" and click Continue. Zapier will show you a custom webhook URL.
4. Link Webhook in AEOTrack — Copy that URL, paste it into the Zapier input card in AEOTrack, and click Connect.
5. Send Test Event — Click Test on this AEOTrack integration card to send a sample event. Back in Zapier, click Test trigger so it detects the incoming payload fields (event, domain, kind, previous_score, new_score, drop).
6. Set up Actions — Add whatever action you want next (Slack message, Trello card, spreadsheet row, SMS, etc.) utilizing those fields, and publish your Zap.
7. Production Scanning — Once published, a real AEO/GEO score drop on this website will fire your Zap automatically.