Topics tracker

What is the Topics tracker?

The Topics tab monitors whether the engines include your brand when they write a broad, thematic overview rather than answer a specific buying question. Its number is your Topics score (older screens call this tab the GEO tracker and the number the GEO score; see Core concepts).

For example, instead of tracking "What is Acme Coffee Roasters?", you can track "brewing coffee at home" to see if your site is featured as a key authority in AI-generated summaries.

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Core Metrics and Features

1. Topics Score

Your Topics score is a 0 to 100 composite built exactly like the Questions score, over your tracked topics instead of your questions: an answer that names you scores 25 plus up to 75 for prominence, a citation of your own site and tone, an answer that only lists your own site as a source scores 22.5, and any other answer scores 0. See How the score works.

2. Coverage & Mentions

• Coverage — The percentage of active generative search engines (out of ChatGPT, Gemini, Claude, Perplexity and Grok) that successfully reference your site.
• Mentions — The fraction of engines that included your brand out of the total queried (e.g., 0/5).
• Sentiment — The sentiment polarity of references pointing to your content.

3. Citations and Competitors

• Citation — The number of backlinks and direct references pointing to your pages within the AI summary.
• Competitors — Shows which competitor domains are featured alongside or instead of yours for that topic.

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How to Track Broad Topics

1. Enter Topic — Type a broad industry topic (e.g., "coffee subscription trends") in the search input box.
2. Run Scan — Click the + button to add the topic to your tracking list and run the initial scan.
3. Analyze Results — If your coverage is 0%, review the competitors listed and the sources the engines read for that topic; getting mentioned on those sources is usually the quickest way in (Get named: work the off-site plan).