Pricing, plans and billing

The plans

Every plan checks your tracked questions on a weekly schedule across ChatGPT, Gemini, Claude, Perplexity and Grok, keeps daily watch on a pinned set of questions, and includes the free audit, scores with the range to expect between two checks, competitors, sources, the improvement plan and PDF reports. All five engines are on every plan; the differences are capacity, cadence and the team features. Prices are the same on the pricing page and in the app; the app reads them from the same source the billing system uses.

Starter includes Search Console and GA4, the WordPress plugin, email and in-app alerts, PDF reports, scheduled weekly checks with daily monitoring of your 3 most important questions, AI bot detection and the older tokenised Looker Studio score-history link.

Pro adds Slack and Microsoft Teams alerts, GitHub pull requests, the SERP monitor, Zapier and custom webhooks, HubSpot and Salesforce CRM sync, CSV export, bulk question import, the Google Sheets and Looker Studio feeds and the public API with API keys.

Agency adds white-label PDF reports and client share links, unlimited free client-viewer seats, scheduled client reports, extra seats and priority support. The MCP server, which lets AI assistants such as Claude and Cursor query your account, is Agency-only (early access). Everything an agency gets is in For agencies.

Enterprise adds daily checks on everything, custom engines and locales, a dedicated customer success manager and an SLA. Contact sales@aeotrack.io.

Annual billing on Starter, Pro and Agency is two months free: you pay for ten months and get twelve.

---

Add-ons

Add-ons are flat monthly amounts on top of your plan. Add or remove them from Settings → Billing; adding one prorates for the rest of the current period like an upgrade, and removing one takes effect at the next renewal.

---

Overage instead of walls

The on-demand re-check pool refreshes every month. On a paid plan, using it up does not stop you: each further re-check costs $0.50 and is added to your invoice at the end of the billing period. The Billing page shows the running count so nothing on the invoice is a surprise. If you regularly go over, a +25 pack for $5/mo is cheaper than ten overage checks.

Scheduled checks never count against the pool. The first check of a newly tracked question is also free, so adding a question never turns into "you have used your re-checks".

---

How the 7-day trial works

• No card, and 7 days from your first website. The trial runs for 7 days from when you add your first website, not from sign-up, so time before setup is not lost (When your 7-day trial starts). Nothing charges automatically when the trial ends.
• Starter limits, checked daily while you use it. The trial runs on the Starter plan's limits: 1 website, 25 questions, 10 topics, 10 competitors, 2 seats and 15 on-demand re-checks, on all 5 engines (ChatGPT, Gemini, Claude, Perplexity and Grok). Onboarding sets up 10 questions to start; you can add up to 25. Every question and topic you track is checked daily while you use AEOTrack: a day's check runs when you or a teammate opened the app the day before, and a day nobody did is skipped, not made up later. The first check of everything you add is free and does not use a re-check.
• Agencies get the same trial. An account that signs up as an agency (from the agencies page, or by saying so in setup) gets the same 7-day trial on the Starter plan's limits; when it ends, the offer points to the Agency plan.
• No extension. The trial is 7 days and is not extended: there is no free extension and no card extension. When it ends, the next step is choosing a plan. See When your trial ends.
• After the trial the account becomes read-only. Every score, trend, competitor and improvement task stays visible. The trial-ended card sums up the trial ("Since your first check on {date}: N questions started naming you, M stopped") and offers the plans. Every check stops until a plan is chosen; your schedules are kept, switched off, and resume from where they stopped. If you track more than the plan you pick covers, the extra websites and questions stay visible but are not re-checked.
• One trial per website. If your website has already had a free trial on AEOTrack (usually a colleague who signed up separately), a new sign-up for it does not get another trial. The app shows the existing account, with its owner's address as a first letter and a domain, and Request access, which asks the owner to invite you; otherwise the next step is choosing a plan. If the earlier trial was yours, sign in with the email you used then; your account and its history are still there. See One account per website, and inviting colleagues.
• Re-adding a website after your trial ended. A website you paused comes back with all its history when you add it again. Checks stay paused until you pick a plan.

---

The 30-day money-back guarantee

There is a 30-day money-back guarantee on your first monthly payment. If AEOTrack is not worth it to you, write to support@aeotrack.io within 30 days of that payment and the payment is refunded in full, for any reason. The refund goes back to the card you paid with within 5 business days of your request, and the plan is cancelled.

• It covers your first subscription payment, if that subscription is billed monthly (Starter, Pro or Agency; Enterprise is billed annually), once per customer: not later renewals, and not add-ons or metered re-checks charged after it.
• Annual plans are not covered. If your first subscription payment is for a subscription billed annually, no later payment is covered.
• A charge made in error, such as a duplicate or a renewal after you cancelled, is always refunded in full.
• Other payments for a billing period that has already started are not refunded in part.

The full terms are in section 9 of the Terms of Service. Refunds and the 30-day money-back guarantee has the steps.

---

Changing plan

Everything is on Settings → Billing.

• When a subscription starts you get a plan-started email that lists the plan's limits (websites, questions, topics, competitors, seats, engines and re-checks), so the numbers are in your inbox as well as on the Billing page.
• Upgrades apply immediately. You pay only the prorated difference for the rest of the current period; that is the only time proration applies.
• Downgrades take effect at the next renewal. You keep the current plan until then, nothing is refunded for the current period, and the Billing page shows the date the change lands. Choose your current plan again before that date to cancel a scheduled downgrade.
• Monthly to annual (or back) is a plan change like any other: the annual price starts at the next renewal unless you upgrade tier at the same time.
• Cancelling keeps the plan active until the end of the paid period, then the account becomes read-only. Nothing is deleted. If the 30-day money-back guarantee covers a payment you made less than 30 days ago, that payment is refunded in full; otherwise the unused part of a period that has already started is not refunded. If you subscribed during your free trial and the paid period ends before the trial would have, the account returns to its remaining trial days on the normal trial terms and becomes read-only when the trial ends.

---

Grandfathering: older subscriptions

I was paying $29, $79 or $199. What happened to my plan? Nothing you did not choose. Subscriptions bought before 22 September 2026 are kept at their locked rate — Starter at $29/mo, Pro at $79/mo, Business at $199/mo — with the limits and features they were bought with (for example 20, 50 or 150 tracked questions). The Billing page shows "Your rate is locked at …". The Business plan is no longer sold; its successor is Agency.

Does my price change when the pricing page changes? No. An active subscription keeps the price and entitlements it was bought at until you change plan or billing period. Changing to any plan, or from monthly to annual, moves you onto current pricing and current limits for that plan.

Do I get the new higher limits on my old price? No. A locked rate buys what it always did. The +10 questions pack and re-check pack add-ons are available on legacy rates; the extra-website and extra-seat add-ons need a current plan. Upgrading to the current Starter, Pro or Agency is a normal plan change, prorated for the rest of the period.

Can I keep an old plan if I cancel and come back? No. A cancelled subscription ends at the period end; a new subscription is at current pricing.

---

Invoices

Your billing history and every invoice PDF are under Invoice history at the bottom of the Billing page. Invoices are issued by Stripe and include add-ons and any overage as separate lines. Questions about a charge: support@aeotrack.io.